on a mission to restore millions of peoples lives

Dear Friend,  

New beginnings are wonderful! Thirteen years ago, we began this journey with the guidance of my friend and mentor, Landon Saunders, my daughter Sara Smith Ross and a small group of friends who shared the vision for Coaching Life Matters. Landon told me, “What you want is the simplest effort possible to broaden your reach—and I do mean simplest.”

So, our focus is simple;

To bring the good news of hope to the wounded, freedom to the prisoners, sight to the blind, and release to the oppressed. 

This calling has led us to prisons, soldiers with PTSD, business corporations, broken marriages, and people desperate and suicidal. We’ve traveled to Israel, India, El Salvador, Nicaragua, and Italy to carry this message of hope.

We have always offered free services, and those who wanted to join us on this journey could “pay it forward” to help others.

To reach as many people as we can, we need to train people to train people—to listen, to care, and to bring light into the darkness. Over the last 40 years, we’ve developed the Core Story Process, a powerful tool that reaches into the heart of the human soul. 

Our vision for 2025 is bold, but achieving it requires significant resources and friends to go on this journey. We need support to cover the following essential elements:

We urgently need your support.

To bring this vision to life and reach more people, we must secure funding for:

• Training facilitators to lead this work in diverse settings—from underserved communities to business corporations

• Developing technology to map Core Stories digitally, which requires specialized software

• Producing high-quality training videos and a Core Story App to ensure the integrity of the process

• Creating materials for prison, corporate, and university partners, where transformations are already happening

• Building the team needed to handle the growing demand is crucial to fulfilling our mission effectively

I’ve often said, “I don’t need money!” That’s still true for me personally. But financial support to continue this work is urgently needed now. Will you help us? Give Today!

Joyfully,